Get users to your discussion and get them engaged and contributing insights
Below are some recommendations of our hype strategies; these elements are essential for a successful challenge.
Before Launch
- Take some time to construct the questions - an interesting question attracts more attention.
- Create your community by inviting people who would benefit from the discussion (draw from both the Mindhive community and your community).
- Announce the discussion before release – let participants know through internal communications and social media platforms.
After the Launch
- Reassure participants that their contribution will amount to something of interest and value to them, (i.e., recognition, or money donated on their behalf to a charity).
- Continue to invite participants to the discussion and follow up with invited participants to see how they are engaging on the platform.
- Highlight, ‘like’, and respond to the participants in the discussion - show that you are actively engaged.
- Use your social media platforms to encourage discussion and debate (i.e., Twitter, Facebook, Instagram, LinkedIn).
- Actively participate in the discussion, encouraging more conversation and feedback.
Optional extras to increase engagement:
- Write a blog - To keep people up to date in the Mindhive discussion, highlight the top comments, insights, or posts from the community.
- Zoom / Microsoft Teams focus group - The focus group will draw on topics from the discussion to solve problems in focus groups. Use the comments and ideas from these groups to add to the Mindhive discussion.